How the right branding fuels your career

Out-position your competition

Putting you in your brand with custom career marketing tools that translate your voice and value into your unique selling proposition. That is how you differentiate yourself from the market while passing through all human and technology gatekeepers.

Prove your value without bragging

The professionals we work with are amazing at what they and they all have one  thing in common: they are terrible at talking about themselves.  Lisa easily facilitates a mind shift that puts you at ease in simply telling your story in any conversation or interaction. 

Stop playing it safe and be found

Safety is leaving yourself out of your resume and your LinkedIn profile. Or using your job description as bullet points thus hiding behind what you were hired to do (no one cares). This doesn't tell the world what you do (your real value) or showcase your uniqueness.

Your foundational Career BRANDING Tools


This is your brand foundation. It captures your authentic value, voice and differentials in a compelling way.  It drives every other form of your brand. 

*Standard: Inactive, Reactive & Proctive


LinkedIn is a critical career tool.  It is where recruiters, hiring managers and B2B decision makers look first. It builds your brand, network and thought leader status.

*Standard: Inactive, Reactive & Proactive



Executive Level

CxO, President, Enterprise Owner, etc.

Resume: Investment between $1200 - $2,200

LinkedIn: $1000

Senior Level

VPs, Directors, GMs, Department Heads, etc.

Resume Investment between: $1000 - $2,000

LinkedIn: $800

High Level

Rising & non-executive managers 10+ yrs experience;

Advanced degreed professionals 5+ yrs experience

Resume Investment: $797 - 1,597

LinkedIn: $600

Mid Level

High performing, non-management, technical professionals with 3-9 yrs experience

Resume Investment: $597 - 1,397

LinkedIn: $500



INACTIVE - being prepared, baseline branding Resume or LinkedIn

REACTIVE - job searching supported by customization in response primarily to job boards

PROACTIVE - full customization, coaching to crack the hidden job market to find/create your next opportunity

View each strategy's description - along with additional tools and coaching included - as well as investment by clicking on "STRATEGIES" drop down option above and selecting your preferred strategy.

Additional branding tools

Value Proposition Letter (VPL)

A short, focused letter demonstrating your value. Written to a specific or various companies, target areas or audiences without a specific job in mind. Variations: Interest, Broadcast, or Prospecting Letter. 

* Standard: Proactive | Add'l $150 for Inactive/Reactive

Cover Letter

Written in response to a specific position a company.  A variation is the Referral Cover Letter which targets a specific position while mentioning who referred you.

* Standard: Reactive & Proactive | Add'l  $125 for Inactive

Thank You / Follow Up Letter

Keep momentum going after the interview; reinforce your interest, make up for a not so stellar interview, position you for the next step.

*Standard: Reactive & Proactive | Add'l $125 for Inactive

Reference List

A list of your professional references formatted in line with your brand.

*Standard Option: Reactive & Proactive 

Reference Check & Personal Brand Reference Page

Dramatically strengthen your value ensuring excellent references supported by an amazing multi-use branding  collateral. Reference vetting available. 

*Additional $500 Investment

Networking Letter

Written to a person requesting assistance or advice, primarily in the form of an Informational Interview to gain insight and information regarding a position, industry or job search. 

 *Additional $150 Investment